Redefining Digital Marketing Strategies of Luxury Hotels in China: A Case Study of SL Hotel
คำสำคัญ:
Luxury hotels, digital, social media marketing, search engine marketing, content marketingบทคัดย่อ
This study deeply analyzes the current situation of SL hotel's digital marketing strategy, and puts forward the corresponding optimization suggestions. This study utilized qualitative research method, with data primarily collected conducting through literature review and in-depth interviews. A total of 15 in-depth interviews were conducted, including interviews with 5 department managers from SL luxury hotel, 5 loyal customers of the hotel, and 5 professors in the hotel industry.
The research results show that SL hotels have several problems in the field of digital marketing, including the lack of depth and targeted content marketing strategy, search engine optimization (SEO) technology to be improved, and the potential of social media marketing has not been fully tapped. This study suggests that SL hotels should have deep insight into the needs of target customer groups, optimize content strategies, strengthen SEO technology, enhance the effectiveness of social media marketing, and focus on improving customer experience and personalized service. By implementing these strategies, SL Hotel is expected to improve the efficiency and effectiveness of its digital marketing, which thus stand out in the competitive market environment.
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