Online Crisis: Organizational Challenges in the Digital Era
DOI:
https://doi.org/10.60101/jimc2025.2766Keywords:
Crisis Management, Online Crisis, Social Media, Big Data, DigitalAbstract
This article aims to review the literature related to the concept of online crisis management, a new type of crisis emerging in the digital era. The widespread communication through online has led organizations to face an increasing number of crises. Accordingly, this article explores key aspects of general online crises, including their origins, causes, characteristics, and impacts, as well as the phenomenon known as “online shaming” (or Tour-Long), which reflects the evolving nature of digital-age crises. In addition, the article presents approaches to managing online crises, comprising the adaptation of traditional crisis management methods, the use of social media as a crisis management tool, and the enhancement of crisis management effectiveness through big data analytics. The offered insights aim to contribute to the development of crisis response strategies that align with the evolving media landscape and enable organizations to respond to crises more effectively.
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