The Decision of Local Politicians in Nong Khu Subdistrict, LamPlaiMat District, Buriram Province

Abstract

This research aims to Study the level of decision-making in electing local politicians among the residents of Nong Khu Subdistrict, Lam Plai Mat district, Buriram province 1) Examine the factors influencing the decision-making in electing local politicians among the residents of the same area 2) Propose principles for decision-making in electing local politicians in Nong Khu Subdistrict, Lam Plai Mat district, Buriram province.3)The study employed a mixed methods research approach. The sample consisted of 366 residents living in Nong Khu Subdistrict, selected through multi-stage sampling based on Taro Yamane's formula. Data were collected using both closed- and open-ended questionnaires, with a reliability coefficient of 0.648. Data were analyzed using both descriptive and inferential statistics, including mean, standard deviation  Pearson’s correlation coefficient, and multiple regression analysis.

          Research findings revealed that: 1) Promote Direct Engagement Between Candidates and the Public It is recommended that local political candidates and officeholders engage in regular face-to-face communication with residents. Direct community interaction fosters trust, transparency, and a sense of political inclusion. Such efforts can reduce information asymmetry and strengthen civic participation.2) Enhance the Use of Digital and Social Media Platforms Given the digital transformation of society, social media should be strategically utilized to disseminate information, present policies, and engage with the electorate—especially among younger demographics. This includes: Broadcasting campaign messages via platforms such as Facebook, TikTok, and LINE Responding promptly to public inquiries Encouraging two-way communication to create a participatory political environment 3) Encourage Political Education and Awareness Efforts should be made to raise political literacy among the public, particularly in rural and underserved areas. Workshops, community forums, and collaboration with educational institutions can help citizens develop the skills and knowledge required for critical evaluation of candidates and policy platforms.