Behaviors and Expectations of Chinese Tourists to Revisit Thailand after (the COVID-19 Pandemic)

Abstract

     The objectives of this research were 1) to study the behaviors of Chinese tourists, 2) to study the expectations of Chinese tourists, 3) to study the relationship between the demographics and the behavior of Chinese tourists, and 4) to compare the demographics and the preferences of Chinese tourists and expectations of Chinese tourists. This was a quantitative research based on a convenience sample selection method from samples of Chinese tourists to revisit Thailand after the COVID-19 pandemic. Samples of research cases were from 400 people, and questionnaire was a tool to collect datain a period of 2 months. The statistics used were frequency, percentage, mean, standard division (S.D.). Hypothesis was tested by Chi-squared, t-test, and One-way ANOVA. The research findings were: 1) For at The behavior of Chinese tourists, mainly because they chose to travel in Thailand because of popular tourist attractions and they chose to travel to Phuket with family for annual vacation, The with average daily budget is of 1,001-5,000 baht, traveling for 1-5 days, participating in visiting natural tourism activities. ChooseThey chose to stay ata hotel and used to travel to Thailand Two fimes. 2) Expectations of Chinese tourists in all aspects were at a high level, with the tourism destination at the highest average. 3) There was a relationship between demographic characteristics such as gender, age, status, education level, occupation, and average monthly income and tourism behaviorsof tourists which were correlated, statistically significant at 0.05 and 0.001 levels. 4) Comparison of demographic characteristics such as age, status, education level, occupation and average monthly income that were different affected Chinese tourists expectations to revisit Thailand after the COVID-19 pandemic at statistically significant levels of 0.05 and 0.001.