Multi-Cultural Tourism Management Using Community Participation Process of Multi-Cultural Tourism Community, Pattani Province

Abstract

        This article elucidates the significance of policies and development plans aimed at fostering development based on biodiversity and cultural diversity through the management of tourism that actively involves communities in the development and governance of tourism activities congruent with their way of life. The objective of this article is to present a multi-cultural tourism management using community participation process of multi-cultural tourism community, Pattani Province. It adheres to the framework and guidelines set forth by national, regional, provincial, and local policies and development plans that promote cultural tourism. Managing cultural tourism in a community-centered manner serves as a vital instrument in enhancing the quality of life for community members, encompassing tourism resources, services, and marketing. This entails employing a participatory process wherein communities actively engage in decision-making, operational activities, reaping benefits, and evaluating outcomes. Each community possesses invaluable natural tourism resources, artistic and cultural heritage, distinctive local festivals, and traditions, coupled with the multicultural diversity of the Pattani Province’s cultural tourism community, including Thai-Chinese, Malayu Chabang Tiko, Mixed Communities, and Sai Khao. Furthermore, this article underscores the promotion of collaborative endeavors among the public sector, private sector, civil society, and academic institutions, culminating in a well-balanced and sustainable approach to tourism management across economic, social, cultural, and environmental dimensions.