The Guidelines for Promoting Tourism Components of Khanom Plaek Community, Chanthaburi Province

Abstract

        The Guidelines for Promoting Tourism in the Khanom Plaek Community, Chanthaburi Province, Thailand

         The objectives of this study were twofold: firstly, to examine the environmental conditions through a SWOT analysis of tourism components, and secondly, to propose guidelines for promoting tourism in the Khanom Plaek Community, located in Chanthaburi Province, Thailand. Qualitative research methodology was employed, utilizing interviews with key informants comprising government officials, entrepreneurs, merchants, and community members. The data were analyzed using a content-based analytical approach. The research findings revealed that the Khanom Plaek Community possesses several attractive features. It is a Thai community that embodies local wisdom, cultural identity, and a simple way of life. Additionally, the community has managed to preserve its fascinating old culture, particularly its distinctive cuisine and unique desserts. In terms of accessibility, tourists can reach the Khanom Plaek Community by private car or bus. The community has also established facilities to cater to the needs of visitors, including toilets, road signs, telephone signals, pet facilities, and local guides. Various accommodation options are available to tourists, ranging from hotels and resorts to homestays. The community has also expanded the number of picturesque locations for tourists to capture memorable photographs.