Thai films and city building for tourism promotion

Abstract

     This academic article aims to study the promotion of tourism through Thai films, to explain the relationship between the selection of cities in films to promote the economy and stability, and to elucidate the correlation between the choice of historical periods and the city's nostalgic imagery. The research provides examples of three films that use past events as selling points to attract tourists: "The Promise", "Low season", and "The Teacher’s Diary". The researcher cites examples of films that showcase natural beauty, cultural heritage, and nostalgic imagery, supported by relevant data analysis.

     The study finds that film directors have different concepts. Most tourism-promoting films tend to choose cities with beautiful natural landscapes, often focusing on journeys of self-discovery away from urban society. However, some films use cities as symbols of the past, which can also attract tourists. The preference depends on viewers' tastes, as both types of films can stimulate the economy by attracting both Thai and foreign tourists to visit and follow in the footsteps of the films.