CBT Thailand Standard 2020 Tourism Experience Management of Prototype Community in the Northern Provincial Cluster awarded

Abstract

         The objectives of this research were to (1) study the area context of prototype community in the northern provincial cluster awarded by CBT Thailand Standard 2020; (2) analyze the tourism experience management of prototype community in the northern provincial cluster awarded by CBT Thailand Standard 2020.  The qualitative research method was employed by conducting a semi-structured interview as well as a participant observation with 5 key informants, comprising 5 model community leaders from CBT Thailand Standard 2020. The data were processed by content analysis. The finding showed that

         The area context of prototype community in the northern provincial cluster awarded by CBT Thailand Standard 2020 There are a variety of tourism resources with a total of 41 tourism activities. Three types of tourism were found: 1) natural based tourism with 5 activities, 2) cultural based tourism with 31 activities, and 3) special interest tourism with 5 activities. There are 7 types of tourism in the northern provinces, consisting of 1) Rural tourism/life tourism, 2) Historical tourism, 3) Cultural and traditional tourism, 4) Food tourism, and 5) ecotourism, 6) agro tourism, and 7) health tourism.        

          Community tourism experience management model from CBT Thailand Standard 2020 Northern provinces found that there are good and memorable experiences for tourists, consisting of 1) practice experience management that focuses on 4 communities 2) story-based experience management that focuses on 4 communities 3) landmark-based experience management that uses the attractions of 4 communities, 4) affective and emotional experience management that focuses on emotional 4 communities, and 5) event-based experience management that uses events that do not take place in Prague traditions. Rules in the group of northern provincial cluster.