The Role of Situational Leadership in Driving ESG and Safety Management: Evidence from the Health, Beauty, and Supplement Manufacturing Business
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Abstract
This study investigates the role of situational leadership among entrepreneurs in promoting Environmental, Social, and Governance (ESG) practices and workplace safety in the health, beauty, and supplement manufacturing sector, from employees’ perspectives. Using a quantitative design, data were collected from 400 employees in Samut Sakhon Province, Thailand, via a
validated structured questionnaire (IOC = 0.80–1.00; Cronbach’s α = 0.95).
Descriptive statistics, Pearson correlation, and multiple regression analyses were employed. Results indicated that situational leadership was perceived at a high level (M = 4.21, SD = 0.68) and positively associated with ESG and safety management outcomes (r = .684, p < .01).
Regression analysis identified internal communication (β = 0.881) and organizational safety management (β = 0.406) as the most influential factors, while ESG initiatives showed positive but non-significant effects, suggesting challenges in early ESG integration. The findings highlight that adaptable leadership, transparent communication, and employee engagement are critical for enhancing sustainability and workplace safety. This study contributes to understanding how leadership can drive ESG alignment and safe practices in manufacturing, offering implications for leadership development programs.
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