The Development of a Prototype for Measuring and Evaluating Educational Management in Thai Higher Education for the Enhancement of Educational Quality in Thai Universities

Abstract

This research aimed to: 1) study the current situation, problems, and needs in measuring and evaluating educational management in Thai higher education; 2) develop a prototype for measuring and evaluating educational management in Thai higher education to enhance the educational quality of Thai universities; and 3) assess the suitability and feasibility of the developed prototype. The study employed a mixed methods research design, including qualitative research through in-depth interviews and focus group discussions with 10 educational experts, and quantitative research using questionnaires distributed to 400 faculty members and educational personnel. The research instruments were validated for content validity.
The results indicated that the current practice of measuring and evaluating educational management in Thai universities focuses more on documentation than on processes and lacks a continuous linkage between evaluation outcomes and quality improvement. Based on the analysis and synthesis of data, the HEQA Model (Higher Education Quality Assessment Model) was developed, comprising four key dimensions: management, teaching and learning processes, educational outcomes, and information systems with continuous quality assessment. The evaluation of the prototype’s suitability by experts and respondents was at a high level (mean = 4.48–4.72), and Confirmatory Factor Analysis (CFA) confirmed that the model was consistent with empirical data. This study contributes new knowledge in integrated educational quality assessment that can be applied to systematically improve teaching, learning, and university management in Thailand. It also provides guidelines for developing a digital assessment prototype and continuous evaluation to support policy-making and sustainable educational quality development.