Revisiting Communication and Globalization in the Geopolitical Context

Abstract

The concept of communication and globalization can be traced back to the 1950s. Influenced by geopolitical theory, this concept was renamed and well-known as the normative theories of media. At the very beginning, media norms in the global context were divided into four theoretical camps: Authoritarianism, Libertarianism, Media and Social Responsibility Theory and Soviet-Totalitarianism. Later, normative theorists added further two theoretical concepts: Development Media Theory and Democratic Participant Media Theory. Although the geopolitical theory of media has emerged for more than half a century, with their strengths and weaknesses the normative approaches are still useful for understanding communication in the global context.