The Effect of Colored Lighting Filter on Skin Tone to Produce Skincare Advertising

Abstract

The objective of this research was to study the effect of the colored lighting filter on the skin tone in order to produce skincare advertising. The researcher photographed one image of two models, one with dark skin and another with light skin, without a filter and 20 images by using a colored filter. The images were photographed in the studio using a Canon DSLR 700D with a 70-200 mm lens. The control variables were lighting quality, light position, image size, and aperture 8 for each image. The 30 samples viewed the images on a monitor to evaluate the radiance, dullness, and smoothness or roughness of their skin before completing the questionnaire.

The research result found that the filter did not affect the feeling of radiance and smooth skin when producing the skincare advertising with both dark and light skin models. This could be due to the production's use of hard lighting, which rendered the models' skin rough and unnatural. Additionally, the face's area was overly shadowed in contrast to the overall skincare image, which made use of soft lighting.