Ideology of Public Service Broadcasting in Different Media Systems: From State Instrument to Citizen Institute of Thailand?
DOI:
https://doi.org/10.60101/jimc2026.3384Keywords:
Thailand Context, Public Service Broadcasting (PSB), Media System, State Instrument, Civic InstituteAbstract
This article presents different concepts of Public Service Broadcasting (PSB) framing the ideology of PSB as public sphere to empower the citizens in democracy society and PSB accountabilities, particularly in the relation to program content and audiences. Comparative media systems of diverse contexts result in the Thailand’s PSB to perform the designated roles and responsibilities. For Thailand, the PSB faces a range of challenges affecting ideology, functions, positionings and accountabilities.
This article additionally aims to review literatures regarding theories and concepts of PSB as a public sphere and its accountabilities, comparative media systems, and PSB as state instrument and civic institute through the consideration the PSB principles relevant to Thailand context.
This article, therefore, focuses on the key issues of ideology of public service broadcasting such as PSB origin, public sphere, and public sphere to empower the people in democracy society and accountabilities of PSB. Also, the comparative media systems include overall structure of media systems, comparison of media systems, and challenges of PSB in the media systems. The PSB as the state instrument and PSB as civic institute are also considered with Thailand context of an in-between space.
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