The Effects of Integrated Aquaculture Video Media on Knowledge Dissemination: A Case Study of the Sriracha Fisheries Research Station, Faculty of Fisheries, Kasetsart University

Abstract

The purposes of this research were to develop integrated aquaculture video media for knowledge dissemination and to compare the results and satisfaction of the sample interested in the research of integrated aquaculture: a case study of the Sriracha Fisheries Research Station, Faculty of Fisheries, Kasetsart University. The survey was conducted on media information and knowledge dissemination at the Sriracha Fisheries Research Station, Faculty of Fisheries, Kasetsart University, and media development. Then, the media quality was assessed, improved, and tested with an assessment tool and questionnaire on an accidental random sample of 107 people.

The results showed that: 1) video media on integrated aquaculture for knowledge dissemination of the Sriracha Fisheries Research Station, Faculty of Fisheries, Kasetsart University; the sample had very good level of content perception (M = 4.50), very good production techniques (M = 4.57), and very good overall (M = 4.50). 2) The understanding average in integrated aquaculture of the target audience after viewing was higher than before viewing at 63.12%, which revealed the average score before and after watching of 10.09 and 17.78, respectively. 3) The target audiences express satisfaction with the media, indicating a high level of satisfaction in technical media production (M = 4.23), and a high level of satisfaction in the media's educational value (M = 4.42). Therefore, the results of this research can promote the dissemination and knowledge of the research content of Sriracha Fisheries Research Station, Faculty of Fisheries, Kasetsart University, more effectively.