The Production Process of 360-Degree Video Media to Promote Religious Tourism Experiences among the Elderly

Abstract

The objectives of this research were to (1) study the production process of 360-degree video media in order to promote religious tourism experiences among the elderly, (2) study the attitude towards religious tourism of the elderly through 360-degree video media, and (3) study the satisfaction of the elderly with 360-degree video media. Data was collected from a specific cohort of elderly aged 60 years and older who were experiencing mobility issues. The research tools were a questionnaire on media needs of the elderly, a questionnaire on attitudes towards religious tourism through 360-degree video media, and a satisfaction questionnaire. The data is analyzed using the following statistics: frequency, percentage, mean, and standard deviation.

            The results suggested that (1) the 360-degree video media production process is divided into four fundamental stages: Pre-Production, Production, Post-Production, and Presentation. These phases are identical to those of traditional video production. (2) The subjects' attitudes toward religious tourism via 360-degree video media were exceedingly favorable
(M = 4.05, SD = 0.13). (3) The satisfaction of the elderly with 360-degree video media enhances their religious tourism experience. In general, it is at the highest conceivable level (M = 4.32, SD = 0.49).