Management of Smart Cities, Trade Centers, Investments, Tourism and MICE in the upper Mekong Sub-Region, 4 Provinces in Thailand

Abstract

         The objectives of this research are 1) to study the management of smart cities, trade, investment, tourism and MICE centers in the upper Mekong Sub region, 4 provinces in Thailand, 2) to study factors influencing the management of smart cities, trade, investment, tourism and MICE centers in the 4 upper Mekong Sub regions, Thailand and 3) to study the approaches for the development of smart city management, trade, investment, tourism and MICE centers in the upper Mekong Sub-region of 4 provinces in Thailand Udon Thani, Nong Khai Province. Bueng Kan Province, and Loei Province, 400 people the target group used in the study was 12 people by purposive sampling method. The instrument used in the study was a questionnaire and a semi-structured interview the statistics used in the research was frequency, percentage, mean and standard deviation and using multiple regression analysis.

         The results showed that : 1. The level of management of smart cities, trade, investment, tourism and MICE centers in the upper Mekong Sub-region in 4 provinces of Thailand, dependent variables in all aspects, it was found that the management level of smart cities, trade, investment and tourism centers and MICE were at the moderate level ( =3.09 S.D.=.18), sorted from descending order as follows Trade was at a moderate level ( =3.09 S.D.=.17) is at a medium level ( =3.08 S.D.=.27) and investment were at a moderate level ( =3.05 S.D.=.28), respectively. 2. Factors influencing the management of smart cities as centers of trade, investment, tourism and MICE in the upper Mekong Sub-region in 4 provinces of Thailand in all aspects. Significantly, namely, intelligent travel and transportationX₂ Smart CitizenX₄ and intelligent government managementX₇ the three independent variables had predictor coefficients in raw score (b) of .738, -.441 and -.602, respectively and 3. Guidelines for the development of smart city management, trade, investment, and tourism and MICE centers there should be after sales service. Familiarity is established Interested in having a building or group of buildings with mixed-use development and shopping center areas? Products sold in modern shopping centers In adopting technology to systematically take into account the impact on the environment Build public participation, there is a trade publicity that investors come to develop the city. by using networking or creating various communication channels Management of travel expenses to the location of the facility and contact to create a variety of facilities, clarifying the process throughout the development, focusing on supporting tourism in the management of smart city commercial centers Effective investment in tourism and mice.