Communication Style in Creating the Image of Local Political Leaders

Abstract

         The image of local political leaders is directly interconnected with the image of the organization in a way that they cannot be separated, much like a reflection of each other. This has a significant impact on the public's perceptions, attitudes, the formation of memories, and the manifestation of behaviors towards both the political leaders and the organization in one way or another. Political communication, besides being a tool for managing work, also serves as a means to create the political image of local political leaders. They rely on visual communication formats to present themselves to the public.

         This academic article focuses on the crucial topic of communication by local political leaders in building interactions between them and the local population. It explores the creation of the political image of local political leaders through visual communication, the presentation of their image, and the channels used for visual communication. The objective is to draw conclusions and includes the following elements: 1) Communication formats, 2) Image-building formats, 3) Presentation formats for the image, and 4) Channels for visual communication used by local political leaders. The aim is to provide a framework for political leaders to utilize as a communication strategy to build their political image, incorporating organizational management and responsibilities, to foster trust, popularity, loyalty, and the political stability of themselves among the local population.