Pha-Sin-Teen-Daeng Resource that promotes Cultural Tourism Prakhon Chai District Buriram Province

Abstract

         Pha-Sin-Teen-Daeng resource that promotes cultural tourism. Prakhon Chai District Buriram Province. Objectives are: 1) Study resources and tourism promotion. red cloth Prakhon Chai District Buriram Province descriptive analysis Collected data from research documents and interview and observation forms. Visit service areas and target groups, including merchants and 9 tourists

          The study found The area has important cultural attractions in terms of ancient religious sites, such as Prasat Phanom Rung and Prasat Mueang Tam. There is political history, administration and religion with local culture. from the past to the present These areas have become tourist destinations that can generate income from tourist groups. Services that are unique and create outstanding features that promote tourism include Pha-Sin-Teen-Dang. is a community handicraft The fabric has a bright red edge. making each piece of fabric unique and beautiful create interest for tourists and is a local identity that can create products and designs in various forms The pattern of the fabric also conveys meaning. Philosophy of life, way of life and auspiciousness Approaches to creating the value of fabric identity products and develop products to create unique identity, namely 1) development of patterns on fabric such as castles and lotus patterns, Nang Apsara 2) development of colors on fabrics 3) based on the history of the area 4) presenting A symbol that represents power and good luck. This way of creating this product may become an important product of the community and a highlight that can enhance tourism as well. Product Value Creation Approaches transformed from the original appearance to the production process to meet the needs of consumers To attract people who want                              (1) product information service (2) product design to stimulate and generate interest in the product Creation of added value (3) storytelling, legend (4) proposing production process (5) design skills (6) pattern meaning (7) based on local history To develop the community and create a way to promote cultural tourism channels according to the tourist attractions of the area, etc.y