Success Factors of the Large Agricultural Land Plot Group of Ban Klang Samakkhi Community Rice Center, Phra Kaew Subdistrict, Sangkha District, Surin Province

Abstract

The objectives of this research are to study the context, operations, and success factors of the Large Agricultural Land Plot Group of Ban Klang Samakkhi Community Rice Center, Phra Kaew Subdistrict, Sangkha District, Surin Province. A mixed-methods approach was employed, consisting of quantitative data collection through questionnaires from 90 group members and qualitative data collection through focus group discussions with 10 key informants. The research instruments were validated for content validity (IOC = 0.902) and showed high reliability (Pearson’s r = 0.99, p < 0.001). Data were analyzed using basic and descriptive statistics. The research found that the group had a clear committee structure and management system, emphasizing member participation in group activities, while receiving support from both governmental and private agencies. The group’s collective management practices resulted in a 17.32% reduction in production costs. The group successfully produced high-quality rice seeds certified by GAP, and some members received organic certification, resulting in consistent product quality, stronger bargaining power, and the ability to market rice seeds and organic rice under the group’s own brand through both offline and online channels. However, the group still faced challenges, including limited seed storage facilities, dependency on certain marketing channels, and an aging member structure. Success factors stem from adequate resource support, systematic management processes, and continuous member participation. This results in higher seed quality, reduced costs, and sustainably increased economic stability for the community.