Guidelines for improving and expansion of community base economies’ utilization of online platforms to generate consistent revenue of the Chang - Pi Pottery Craft Community

Abstract

This research aims to analyses the actual problems and challenges arising after online platform training and to explore sustainable development approaches for long-term income generation for the Chang Pi pottery handicraft community. This study is a qualitative research project, collecting data through in-depth interviews and focusing group discussions with three key stakeholder groups (N=39): policymakers and academics, practitioners and beneficiaries, and customers. The data was analyses using content analysis. The research found that although participants acquired skills from the training, they still face a "Post-Training Gap," which is a significant barrier to generating actual income. This gap stems from three main factors: 1) a lack of confidence and continuity in using the technology, particularly among the elderly; 2) limitations in content creation and identity-based marketing skills; and 3) the absence of a mentorship system or continuous local support mechanisms. This finding suggests that promoting a sustainable digital economy within the community cannot rely solely on single training. Instead, it necessitates the creation of a "hybrid support ecosystem" that integrates skill development, continuous consultation, and partnership networking to bridge the post-training gap and lead to genuine long-term income generation.