The Effect of Money Diaries' Influential Factors to the Perception of Financial Products Life Insurance for Generation Y Group

Abstract

The objectives of this research were to : 1) Motivation factor 2) Trust factor (Reliability) Factors in the influence of social media influencers include : 1) Inspiration (Inspiration) 2) Reference (Referent) that affects the perception of financial products and life insurance of the Generation Y group of Money Diaries is a research method of descriptive statistics (Descriptive statistics) and inferential statistics (Inferential Statistics). The population and sample group is Generation Y. The research tool is a questionnaire and tested using statistics, Multiple Regression Analysis, and the statistical package SPSS (Statistical Package for Social Sciences foe Windows) by The research results found that Motivational factors Trust factor Inspirational factors Referral factors As for the dependent variable, it has a predictive power value () =0.569, calculated as 56.9% when setting a P-Value not exceeding 0.05 and predicting the primary variable's effect on the dependent variable by analyzing the regression coefficient (B). It was found that the variables that can be used or Influence the perception of financial products Money Diaries' Generation Y insurance is ranked first by trust factor (β = 0.531, P = 0.000). Next is Motivational factors (β = 0.367 , P = 0.000), respectively, and variables that cannot be predicted or do not influence the perception of financial products. Money Diaries' Generation Y guarantees are the inspiration factor (β =-0.031 , P = -0.514) and the referral factor (β =0.088 , P = 1.624).