Competitiveness of Thailand's Electric Vehicle Industry

Abstract

Automotive industry has been considered an important part of Thailand economy. Due to the changes in technology and environmental concerns, the internal combustion engines which is an expertise of Thai workers is about to be replace by the electric vehicles. Hence, the industry will shortly be faced with a great challenging and must reassess the business model in order to pass the hurdle. The paper analyzes competitive advantage using Diamond Model by Michael E. Porter. Factor condition has both advantage and disadvantage. Demand condition and Related industries condition will drive the industry to grow rapidly. Firm Strategy and Rivalry has positive impact on Thailand automotive industry.