Business for Happiness: New School of Thought for the Better World

Authors

  • Palin Phoocharoon NIDA Business School, National Institute of Development Administration.

Keywords:

Business Logic, Competitiveness, New School of Thought, Sustainable Growth

Abstract

While business seems to impress with the economic indicators that results from the globalization and advance information technology that easing global trade and investment. On the contrary, the empirical results shown that majority of mankind feel lees happiness in their daily life than ever before.  Pollution, in all aspects, are increasing significantly relative to the previous decade.  Moreover, social problems become the critical root-causes that consequently create others major social issues.  This critical evidences raise a big question on whether the business lost their way or not.  What should be the genuine outputs of business rather than pain.  This paper is an attempt to propose a new school of thought on business that should bring up an absolute happiness and help creating a better world.

References

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Published

2023-01-31

How to Cite

Phoocharoon, P. (2023). Business for Happiness: New School of Thought for the Better World. NIDA Business Journal, (24), 30–41. Retrieved from https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/385

Issue

Section

Research Articles