A Study Factors Attitudes Toward Affecting Consumers, Battery Electric Vehicles Decision Making in Nakhonratchasima
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Abstract
The purposes of this study were to study 1) personal information 2) level of importance of attitude factors and the decision making battery electric vehicles 3) level of decision importance of decision making battery electric vehicles 4) factors attitudes towards battery electric vehicles decision making of consumer in Nakhonratchasima. This research uses questionnaires as data collection tool.The population are 385. The data was analyzed by using statistic software to calculate the percentage, average, and standard deviation. Inferential statistics multiple linear regression by Stepwise.
The findings were as follows: factor cognitive component and factor affective component affecting decision making battery electric vehicles decision making of consumer in Nakhonratchasima statistically significant at a level of 0. 05. The forecasting variable of coefficient in them of standard score (β) were 0.233 and 0.204 respectively, the results have powered public mind by 48.30 (Adjust R2 = 0.483). The most important weights of cognitive component. These have shown in the following equation.
Battery Electric Vehicles Decision Making = 0.578 + 0.233 (CC) + 0.204 (AC)
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