The Effect of Entrepreneur’s Characteristics on Drugstore Business Success in Nakhon Ratchasima Province
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Abstract
The purpose of this research was to study the effect of entrepreneur characteristics on drugstore business success in Nakhon Ratchasima Province. The sample consists of 235 entrepreneurs from licensees to operate a modern drugstore business owness in Nakhon Ratchasima Province. The questionnaire was used as a data collection tool. Data analysis using descriptive statistics with mean and standard deviation and inferential statistics using multiple regression to test the research hypothesis. The results of the research found that entrepreneurial orientation in risk-taking, competitive aggressiveness, achievement, and stability and learning to succeed had positive effect on drugstore business success with a statistical level of 0.01 significantly. All entrepreneurial orientations can forecast drugstore business success at 76.20
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