A Confirmatory Factor Analysis of Competitive Environment of Thai Canned Fruit and Vegetable Industry
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Abstract
The purpose of this study is to conduct a confirmatory factor analysis of the competitive environment of the Thai canned fruit and vegetable industry. The target population is 500 entrepreneurs who are the fruit and vegetable industries in Thailand. A questionnaire derived from the content analysis served as the data collection instrument. The descriptive statistics and statistical analyses included percentage, mean, and standard deviation. The AMOS program was used to assess analytical statistics via confirmatory factor analysis.
Findings, the competitive environment of the canned fruit and vegetable industry consists of five components: first, the rivalry among existing competitors; second, the threat of new entrants; third, the bargaining power of buyers; fourth, the bargaining power of suppliers; and fifth, the threat of substitute products. P-value of 0.059, CMIN/DF of 1.139, GFI of 0.954, and RMSEA of 0.017. Therefore, the model is consistent with the empirical data it can be concluded that Michael E. Porter's industrial environment analysis concept can be applied to Thai canned fruit and vegetable industry. The new knowledge gained is the set of indicators for analyzing the environment of the canned fruit and vegetable industry, amounting to 25 indicators to be applied to assess the industry in the future.
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