Creative Marketing under Crisis of the Coronavirus Disease 2019 (COVID-19) Pandemic
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Abstract
The academic article of Creative Marketing under Crisis of the Coronavirus Disease 2019 (COVID-19) Pandemic aims to present the concept of Creative Marketing initiated in the pandemic situation period of the Coronavirus 2019 that has impacted on consumer behavior changes in their daily lives under the new normal way of life. As a result, business organizations have needed to adapt themselves for their business survival and create their business competitive advantage. This study has been conducted by reviewing the relevant literatures, academic articles, researches and information. The main points of this article consist of the Coronavirus Disease 2019 Pandemic, the impact on consumer behavior, the guidelines of Creative Marketing for each business organization to apply for dealing with their consumer behavior under the new normal way of life, the analysis and summary of Creative Marketing issues. At the end of this article is the synthesis and presentation of Creative Marketing components that marketers and business sectors enable to adjust and apply to their business context appropriately for their business survival and growth.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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