The Key Influencing Factors for Consumers in Adopting Smart Home Technology
Keywords:
smart home technology, innovation switching, switching costAbstract
Most people are familiar with only using a simple home electrical system. This may result in consumers being reluctant to adopt smart home technology. This research aims to identify the factors influencing consumers in adopting innovative home technology and characterizing the behaviour of consumers who are highly likely to adopt smart home technology. This research is a quantitative study, and it refers to collecting questionnaires from the general public, totaling 483 samples; using sequential logistics regression model analysis by applying the theory of Innovation Diffusion Factors, Net valence models, and switching costs in all dimensions.
The results showed that consumers’ influencing factors are: compatibility, relative advantage, trial-ability, and financial switching costs. Additionally, the sample groups of consuming behavior with surveillance cameras spent an average of 1,000 baht per bill. Provided, are some guidelines for entrepreneurs to use as alternative strategies for success.
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