Critical Success Factors in Mass Running Event Management in Thailand–A Resource-based Perspective
Keywords:
Critical Success Factors, Mass Participation Sporting Event, Marathon Running Event, Resourcebased ViewAbstract
The boom in running has emerged to become a new social phenomenon in many countries including Thailand. But research in this area remains scarce. The study aims to identify the factors contributing to the success of mass running events by referring to a resource-based view and its extensions as a theoretical basis for the study. Qualitative data were collected from leading event organizers/race directors in Thailand and a qualitative content analysis was applied as the method for data analysis.
The resource-based view analysis emphasized that tangible and intangible resources such as: physical resources, financial resources, reputation of event organizers and running events as well as the dynamic capabilities and relational resources play important roles in the success of the events and differentiate the elite events from other mass running events. Nevertheless, the role of event managers or race directors was underexplored in this study and the critical success factors are derived from the supply side. Future work could integrate the examination into the race director’s role and human capital embedded in the event as well as analyse the critical success factors from the demand side.
References
Barney, J. B. 1991. “Firm resources and sustained competitive advantage.” Journal of Management, 17: 99-120.
Barney, J. & Arikan, A. 2001. “The resource-based view: Origins and implications.” In M. Hitt, R. Freeman, & J. Harrison (Eds.). “Handbook of strategic management.” Oxford, UK: Blackwell.
Bromiley, P. & Rau, D. 2016. “Operations management and the resource based view: Another view.” Journal of Operations Management, 41(2016): 95-106.
D’Oria, L., Crook, T. R., Ketchen, D. J., Sirmon, D. & Wright, M. 2021. “The evolution of resource-based inquiry: A review and meta-analytic integration of the strategic resources–actions–performance pathway.” Journal of Management, 47: 1383-1429.
Green, B. C. 2005. “Building sport programs to optimize athlete recruitment, retention, and transition: Toward a normative theory of sport development.” Journal of Sport Management, 19: 233-253.
Jaafar, M. & Abdul-Aziz, M. 2005. “Resource-Based View and Critical Success Factors: A Study on Small and Medium Sized Contracting Enterprises (SMCEs) in Malaysia.” International Journal of Construction Management, 5(2): 61-77.
Kaur Kleer, B. 2016. “He world’s toughest mountain race: Key success factors of 25 years of the Mount Kinabalu International Climbathon.” International Journal of Event and Festival Management, 7(2): 117-136.
Kruger, M. & Saayman, M. 2012. “Creating a memorable spectator experience at the Two Oceans Marathon.” Journal of Sport Tourism, 17(1): 1-15.
Łuczak, K. 2016. “Project management on the example of marathons and triathlon events.” Social development, Management and complex organizations, Sports Studies, 16(1): 19-29.
Murphy, N. M. & Bauman, A. 2007. “Mass sporting and physical activity events: Are they “Bread and circuses” or public health interventions to increase population levels of physical activity?.” Journal of Physical Activity and Health, 4: 193-202.
Otola, I., Ostraszewska, Z. & Tylec, A. 2013. “New directions of development of resource-based view in creating a competitive advantage.” Business Management Dynamics, 3(2): 26-33.
Pianese, T. 2019. “Interpreting sports events from a resource-based view perspective.” International Journal of Sports Marketing and Sponsorship, 22(2): 240-261.
Rockart, F. 1979. “Chief executives define their own data needs.” Harvard Business Review, 1979(2): 81-93.
Runrepeat. 2021. “Marathon statistic 2019 worldwide.” Retrieved March 3, 2021 from https://runrepeat. com/research-marathon-performance-across-nations.
Scheerder, J., Noppe, L. & Vanreusel, B. 2007, September 12-15. “The rise of light communities in sport– The case of running [Paper presentation].” In the 15th Conference of the European Association for Sport Management (EASM), Torino, Italy.
Sirmon, D., Hitt, M. A., Ireland, R. D. & Gilbert, B. A. 2011. “Resource orchestration to create competitive advantage: Breadth, depth, and life cycle effects.” Journal of Management, 37: 1390-1412.
Sukardi, W., Salim, U., Rofiq, A. & Hussein, A. 2020. “The adoption of critical success factors theory and resource-based theory to increase project success.” Psychology and Education Journal, 57(9): 1798-1806.
Teece, D. J. 2007. “Explicating dynamic capabilities: The nature and micro-foundations of (sustainable) enterprise performance.” Strategic Management Journal, 28: 1319-1350.
Teece, D. J., Pisano, G. & Shuen, A. 1997. “Dynamic capabilities and strategic management.” Strategic Management Journal, 18: 509-553.
Thaihealthreport. 2020. “Running boom and the boom of sport business.” Retrieved March 27, 2020 from https://www.thaihealthreport.com/event256309
Wang C. L. & Ahmed P. K. 2007. “Dynamic capabilities: A review and research agenda.” International Journal of Management Reviews, 9(1): 31-51.
Wernerfelt, B. 2011. “The use of resources in resource acquisition.” Journal of Management, 37: 1369-1373.
Wernerfelt, B. 1984. “A resource-based view of the firm.” Strategic Management Journal, 5: 171-180.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
