The Trust in The Security of The Electronic Payment System

Authors

  • Rachatathamrongk Pacharamonchai Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok
  • Sittiporn Intuwonges Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok
  • Tatre Jantarakolica Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok
  • Korbkul Jantarakolica Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok
  • Waraphon Wattanatorn Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok
  • Pard Teekasap Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok

Keywords:

Electronic Payment System, Perceived Security, Trust

Abstract

It is said that good security increases trust. And good trust will increase the use of electronic payment systems. However, aside from the security factor, there are other variables that contribute to trust in the usage of electronic payment systems.
The purposes of this study were to determine factors affecting trust in the use of e-payment systems and to compare the level of trust in the use of e-payment systems through age and income levels. The research’s conceptual framework was based on the concept of safety awareness, the perception of risk, and other variables that influence trust in e-payment. The data were collected from 769 e-payment users via online questionnaires using the stratified sampling method classified by age. This study analyzed the results by using bivariate analysis and the structural equation model. 
The findings revealed that factors affecting trust in the use of e-payment were perceived security, perceived risk, word-of-mouth, brand reputation of the e-payment, and the experience with e-Payment. The sample group, aged 25-39 years old, with an average monthly income of 15,000-30,000 baht has the highest average level of trust in using the e-payment system. 

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Published

2022-12-13

How to Cite

Pacharamonchai, R., Intuwonges, S., Jantarakolica, T., Jantarakolica, K., Wattanatorn, W., & Teekasap, P. (2022). The Trust in The Security of The Electronic Payment System. NIDA Business Journal, (29), 84–105. Retrieved from https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/63

Issue

No. 29 (2021): June - November 2021

Section

Research Articles

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