A Study of Government Officers’ Satisfaction with Buddhist-Based Coaching for the Development of Virtue and Competence in the Digital Age

Abstract

The development of government officers in the digital era requires an integrated process that fosters both virtue and competency to enable effective adaptation to social and technological changes. Buddhist-based coaching is considered an approach that supports learning and enhances personnel potential. This research aimed to examine the level of government officers’ satisfaction with Buddhist-based coaching activities conducted in the New Government officers training program of the Ministry of Public Health. The target group consisted of 120 newly recruited officers. Research instruments included (1) a five-point Likert scale satisfaction questionnaire to collect quantitative data, and (2) observation checklists and self-reflection reports to collect qualitative data. Data were collected from February to November 2025 and analyzed using descriptive statistics, including mean and standard deviation, alongside content analysis

Quantitative results indicated that overall satisfaction was at a “very high” level (mean = 4.76 out of 5, S.D. = 0.48), reflecting strong acceptance of the quality of the Buddhist-Based Coaching process. Qualitative findings further revealed that participants were satisfied with the learning atmosphere, active engagement, and the application of Buddhist principles in both work and daily life. This study confirms that Buddhist-based coaching is an effective tool for enhancing virtue and competency among government officers, and the research findings support that Buddhist-based coaching activities can be applied as a guideline for the sustainable development of public sector personnel, both in terms of policy and practice.