Covid and Service Sector of Thai Economy

Abstract

The coronavirus we are facing today has affected a wide range of people both in terms of daily life various occupations which has a global impact especially the Thai economic structure. The service sector is the most affected economy. especially the tourism and service industries. Due to travel restrictions Lockdown of various risk areas causing the related business to halt or shut down. This article is intended to be a business guideline. to have an adjustment in business operations from traditional to modern business. From offline to online by increasing distribution channels with various online platforms to the people who receive more services. Especially in service marketing strategy (4P), need to add more strategies to 3P. The following are: 1.People (person providing services), 2.Process (administrative process) and 3.Physical evidence (physical evidence of service provision). This is to continue to serve as a creative service at an international standard.