Wachiraya Tatiyanantakul and Chalida Chuaysook (2024) “An Analysis of Behavior towards Mekong River Cruise Tourism of Thai Tourists in Nakhon Phanom Province ”, SSRU International Journal of Management Science (IJMS), 11(2), pp. 102–119. available at: https://so10.tci-thaijo.org/index.php/ssru/article/view/2821 (accessed: 20 September 2026).