SHI, R. Beyond Awareness: Transforming University Cultural Brands into Meaningful Consumer Experiences Using SYSU as a Case. SSRU International Journal of Management Science (IJMS), [S. l.], v. 13, n. 1, p. 1–21, 2026. Disponível em: https://so10.tci-thaijo.org/index.php/ssru/article/view/3258. Acesso em: 19 sep. 2026.