DAODUEAN INTEACHA; PHIMPHORN THEPPINTA; THANATCHA KHUMSRI; THANOM KANITPANYAJAROEN. Marketing Mix Factors Influencing on Behavior in Purchasing One Tambon One Products (OTOP) among Consumers in Lampang Province. SSRU International Journal of Management Science (IJMS), [S. l.], v. 9, n. 2, 2022. Disponível em: https://so10.tci-thaijo.org/index.php/ssru/article/view/2633. Acesso em: 20 sep. 2026.