NATTAPONG TECHARATTANASED; AUTTAWIT PRASOP; THE RESEARCH TEAM. Marketing Mix and Perceived Brand Equity Affecting Consumers’ Purchasing Decisions of Vitamin C Beverages in Thailand. SSRU International Journal of Management Science (IJMS), [S. l.], v. 9, n. 2, 2022. Disponível em: https://so10.tci-thaijo.org/index.php/ssru/article/view/2630. Acesso em: 1 oct. 2026.