KHWANCHAT WONGJANTIP. Comparing the role of traditional and digital advertising expenses in generating firm value. SSRU International Journal of Management Science (IJMS), [S. l.], v. 10, n. 2, 2023. Disponível em: https://so10.tci-thaijo.org/index.php/ssru/article/view/2603. Acesso em: 1 oct. 2026.