https://so10.tci-thaijo.org/index.php/NIDABJ/issue/feed 2026-01-30T16:10:47+07:00 Assoc. Prof. Aekkachai Nittayagasetwat, Ph.D. nidabusinessjournal@yahoo.com Open Journal Systems <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em><strong>NIDA Business Journal</strong> </em>is an academic journal in business administration published by the NIDA Business School, National Institute of Development Administration. The journal aims to disseminate high-quality research and academic articles in business administration and related disciplines, while serving as an academic platform for knowledge exchange among scholars, researchers, students, and practitioners in both the business and public sectors.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The journal is published online (Open Access) twice a year: Issue 1 (January–June) and Issue 2 (July–December). Each issue publishes 4–5 peer-reviewed research articles and academic articles. Additionally, the journal may consider publishing book reviews and invited articles upon invitation or at the discretion of the editorial board to further promote the exchange of knowledge and academic perspectives in related fields.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Submitted manuscripts must be original works that have not been previously published elsewhere and are not under consideration for publication by other journals. All manuscripts undergo plagiarism detection screening using standard plagiarism detection software and a rigorous quality assessment process by at least three qualified peer reviewers with relevant expertise from various institutions, both internal and external, through a double-blind peer review process to ensure that published works meet national and international academic journal standards.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The editorial board is responsible for conducting an initial screening of manuscript suitability before sending them to peer reviewers and holds the final decision-making authority regarding the publication of manuscripts, based on academic quality, research ethics, and alignment with the journal's scope.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">NIDA Business Journal is committed to developing and maintaining quality standards consistent with the Thai Journal Citation Index Centre (TCI) evaluation criteria and international databases, while supporting the creation of both theoretical and practical knowledge that can be applied to business administration and sustainable organizational development.</p> <h3 class="text-text-100 mt-2 -mb-1 text-base font-bold">Publication Frequency</h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The journal is published online (Open Access) twice a year:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2"><strong>Issue 1:</strong> January–June</li> <li class="whitespace-normal break-words pl-2"><strong>Issue 2:</strong> July–December</li> </ul> <p><strong>ISSN 1905-6826 (Print)</strong><br /><strong>ISSN 2822-0595 (Online)</strong></p> https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/3327 2026-01-30T16:10:47+07:00 Yanhua Zhang 393111189@qq.com Shih-Tung Shu stshu0328@hotmail.com

<p>This paper examines the outsider disadvantage faced by cross-border logistics enterprises in emerging markets against the backdrop of global value chain restructuring and digital trade development. Through a case study of logistic company in the Thai market employing grounded theory methodology, it reveals how enterprises achieve sustainable growth through the interplay of social embedding and resource orchestration. The research proposes a ‘dual-drive mechanism for cross-market embedding and integration’: social embedding provides the legitimacy foundation and initial capital for resource orchestration, while effective resource orchestration, through value creation, reinforces and deepens social embedding. Together, these two drivers propel the enterprise from market entry to strategic leapfrogging into ecosystem leadership. The primary contribution lies in integrating social embeddedness and resource orchestration theories, revealing their synergistic dynamics. This offers a dynamic, integrated analytical framework for understanding complex corporate adaptation in emerging markets, providing systematic insights for practice.</p>

2026-03-25T00:00:00+07:00 Copyright (c) 2026 NIDA Business School, National Institute of Development Administration https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/3360 2026-01-29T12:05:22+07:00 Preecha Jarungidanan preechaj@nida.ac.th 2026-01-29T00:00:00+07:00 Copyright (c) 2026 NIDA Business School, National Institute of Development Administration