Untachai, S. “Brand Awareness Influences on Brand Image and Brand Equity–The Moderated Mediation of Perceived Quality: The Case Study of the Nakha Clothing Market, Udonthani Province”. NIDA Business Journal, no. 30, Dec. 2022, pp. 6-27, https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/66.