Ngamcharoenmongkol, Piya, and Maysaya Pochanapanich. 2023. “The Influence of Self-Image Congruence on Brand Evaluations of Publicly and Privately Consumed Products”. NIDA Business Journal, no. 32 (April). Bangkok, Thailand:21-35. https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/620.