Sucharitrak, Crissinee, and San Sae-lor. 2026. “AI-Enabled Customer Engagement, Online Brand Trust, and Sustainable Brand Equity in Platform-Based E-Commerce Distribution: A Conceptual Framework”. NIDA Business Journal, no. 39 (September). Bangkok, Thailand:1-26. https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/3753.