NGAMCHAROENMONGKOL , P.; AUEMSUVARN, P. Brand Personality: Conceptualization and Measurement. NIDA Business Journal, Bangkok, Thailand, n. 27, p. 60–75, 2022. Disponível em: https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/99. Acesso em: 19 sep. 2025.