NGAMCHAROENMONGKOL, P.; POCHANAPANICH, M. The Influence of Self-Image Congruence on Brand Evaluations of Publicly and Privately Consumed Products. NIDA Business Journal, Bangkok, Thailand, n. 32, p. 21–35, 2023. Disponível em: https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/620. Acesso em: 13 apr. 2025.