SUCHARITRAK, C.; SAE-LOR, S. AI-Enabled Customer Engagement, Online Brand Trust, and Sustainable Brand Equity in Platform-Based E-Commerce Distribution: A Conceptual Framework. NIDA Business Journal, Bangkok, Thailand, n. 39, p. 1–26, 2026. Disponível em: https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/3753. Acesso em: 17 sep. 2026.