OSIRI, B.; NGAMSIRIJIT, W. Applying Artificial Intelligence for Developing Customer Experiences in Banking Services. NIDA Business Journal, Bangkok, Thailand, n. 38, p. 30–49, 2026. Disponível em: https://so10.tci-thaijo.org/index.php/NIDABJ/article/view/3245. Acesso em: 19 sep. 2026.