Change Management of Retail Entrepreneurs in Saraburi Province

Abstract

This study aims to study of changes in retail business operations at present especially in Saraburi Province. and to study Change Management of retail entrepreneurs in  Province. and The sample population consisted of 190 People group of business executives in Saraburi Province., using nonprobability sampling technique that a researcher uses to choose a sample of Accident sampling method. The instrument of this research was a questionnaire. The statistics used for analysis data were frequency, percentage, mean, standard deviation, t-test, F-test and One-Way ANOVA. The result of the study has found that, the sample population consisted most respondents were male, age 31-40 years old with a bachelor's degree. Average monthly income 50,000-100,000 baht. There is a type of soy shop. own business Deciding to be a sole proprietor There are members in the shop as family members. Business period 11-15 years, sources of funds were obtained from other sources and found that: 1. The level of opinion about the Change Management of retail entrepreneurs in Saraburi Province Overall, the opinions were at a high level ( = 3.87), When considering each aspect, it was found that the highest aspect was The aspect of creating knowledge for store sustainability (= 3.90) followed by the preparation and amplification of changes (= 3.89) the development of change capacity (= 3.86)and in strategic planning (= 3.83) respectively. 2. Retailers from different backgrounds have different management changes of retail business operators in Saraburi. It was found that gender, age, education level Average store income per month Grocery store type Business operations, decision-making, members in the business phase of the shop. and funding sources Different opinions about the change management of retail business operators in Saraburi province were not different. with statistical significance at .05

This study aims to study of changes in retail business operations at present especially in Saraburi Province. and to study Change Management of retail entrepreneurs in  Province. and The sample population consisted of 190 People group of business executives in Saraburi Province., using nonprobability sampling technique that a researcher uses to choose a sample of Accident sampling method. The instrument of this research was a questionnaire. The statistics used for analysis data were frequency, percentage, mean, standard deviation, t-test, F-test and One-Way ANOVA. The result of the study has found that, the sample population consisted most respondents were male, age 31-40 years old with a bachelor's degree. Average monthly income 50,000-100,000 baht. There is a type of soy shop. own business Deciding to be a sole proprietor There are members in the shop as family members. Business period 11-15 years, sources of funds were obtained from other sources and found that: 1. The level of opinion about the Change Management of retail entrepreneurs in Saraburi Province Overall, the opinions were at a high level ( = 3.87), When considering each aspect, it was found that the highest aspect was The aspect of creating knowledge for store sustainability (= 3.90) followed by the preparation and amplification of changes (= 3.89) the development of change capacity (= 3.86)and in strategic planning (= 3.83) respectively. 2. Retailers from different backgrounds have different management changes of retail business operators in Saraburi. It was found that gender, age, education level Average store income per month Grocery store type Business operations, decision-making, members in the business phase of the shop. and funding sources Different opinions about the change management of retail business operators in Saraburi province were not different. with statistical significance at .05