Factors affecting the enrollment in Ban Kru Maem Language School

Abstract

This research aims to study the factors influencing the decision to attend Ban Kru Mam Language School, which include social, cultural, and economic factors, as well as the impact of language learning in the school. The study employs a qualitative research methodology, utilizing interviews with students and staff members, as well as observations within the school environment. The findings reveal that social and cultural factors, such as having friends or relatives who are already enrolled in the school, and the awareness of the importance of language learning in Thai society, significantly influence the decision to attend. Furthermore, economic factors, such as tuition costs and family support, also play a crucial role in the decision-making process. The school is recommended to consider adjusting its teaching methods and financial assistance to accommodate students with economic limitations. The impact on students includes the development of language skills and increased confidence in using the language in real-life situations. Therefore, the school should prioritize enhancing student confidence, adjusting fees appropriately, and building stronger ties with the local community.